Confidential Proposal
Casino Marketing &
Player Acquisition Strategy
Retainer-Based • Performance-Aligned • Compliance-First
We Are Not an Ad Agency.
We are an outsourced player acquisition and optimization division.
- Owning funnels, data, and education layers
- Reducing CPA over time through automation
- Creating compounding acquisition assets (SEO, communities, retention)
- Aligning incentives via retainers + performance upside
The Non-Negotiable
"We do NOT send raw traffic directly to the casino."
We route users through controlled pre-landing systems that educate, qualify, segment, and retarget players before conversion.
ROI
Compliance
Scale
Leverage
Player Acquisition Systems
Traffic + Ownership
Controlled Entry Points
We reduce wasted spend and deliver higher-quality players, not bonus hunters.
1 Education-First Funnel
Leveraging our sports betting education platform to educate on RTP, house edge, and regulated casinos before the click.
1 Channels
- Google Search – High intent
- Bing – High-value demographics
- Programmatic – Retargeting
2 Funnel Structure
- Paid Traffic
- Comparison Page
- Qualification
- Casino Intro
3 Traffic-as-a-Service
- Guaranteed geo-filtered traffic
- Verified intent-based users
- Hybrid CPA + Rev Share
SEO & Automation
Compounding Assets
4 AI-Powered SEO Agent Network
Automated SEO agents create and maintain:
- Province-specific casino pages
- Comparison hubs
- Bonus explainer pages
Creates long-term, non-paid acquisition.
Retention & Value Maximization
6 Predictive Segmentation
AI-driven player tiering to suppress low-value promos and trigger VIP outreach.
- Adjust bonuses per tier
- Predict churn 7–14 days early
7 Gamified Loyalty
Challenges, streaks, and private Discord communities to increase brand attachment.
